About

Design leader with a proven ability to lead exceptional design teams, and transform the way companies deliver digital experiences. 15 years’ experience in interaction and industrial design as well as Agile development.

As a designer, I work confidently across the entire software and hardware design process, through research, IA, UX, UI and visual design, testing and integration with development or manufacture. As a company director, I’ve hired, trained and led several small teams of UX designers, and as a design strategist, have helped two global firms to adopt effective design practice and improve the quality of their product portfolios.
I give regular talks and tutorials on everything design-related – from iPad sketching techniques to ethnographic research studies, to writing good user stories for development.

I bring an unusually broad range of experience in both industrial and interaction design, much of my work demonstrating a knack for humanising new or complex technologies. I worked for Lego in Denmark as a toy designer, and as a product and packaging designer for clients including Sony, Dulux and Coca-Cola. Joining renewable energy firm DNV GL, I established design as a practice and transformed the quality of their digital products. At EE, I mentored the design team and helped the company adopt Agile processes. Now at Pancentric Digital, I’m managing the design team and advancing the company’s service design offering for clients in the insurance and financial industries.

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